Personality: Work that shows personality allows consumers to connect with it on a more personal level and appreciate its uniqueness
Quality: This one’s obvious. Quality work and a quality product will keep customers loyal, and coming back for more. In other words, double and triple check your work.
Presence: Be seen! A great commercial will help get your brand noticed and will bring more traffic to your brand page.
Appropriate Pricing: A price that best fits your target audience and your level of quality is more likely to move products quickly.
New Products: A brand that is constantly coming out with new products, and keeping up with trends (or starting them, perhaps) is one that prides itself on high fashion and customer satisfaction
A Good Name: The name of a brand serves as its foundation, so make it memorable, easy to pronounce, and something that has neutral to positive word ociations (in English and any other language)
Keeping these things in mind should get your brand off to a great start.
Good Luck!